{"id":20590,"date":"2025-05-05T18:20:51","date_gmt":"2025-05-05T18:20:51","guid":{"rendered":"https:\/\/plgconsulting.com\/?p=20590"},"modified":"2025-05-05T18:24:09","modified_gmt":"2025-05-05T18:24:09","slug":"post-tariff-tremors-a-month-after-the-trucking-market-warning-from-david-hoffman","status":"publish","type":"post","link":"https:\/\/plgconsulting.com\/post-tariff-tremors-a-month-after-the-trucking-market-warning-from-david-hoffman\/","title":{"rendered":"Post-Tariff Tremors: A Month After the Trucking Market Warning from David Hoffman"},"content":{"rendered":"\t\t
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Post-Tariff Tremors: A Month After the Trucking Market Warning from David Hoffman<\/span><\/h3>

Over a month has passed since the March episode of DAT’s IQ Weekly Market Update, filmed live at the Mid-America Trucking Show. In that episode, Dean Croak was joined by David Hoffman, a PLG Consultant, to dissect the freight market’s direction as the industry braced for new tariffs set to take effect on April 2.<\/p>

With those tariffs implemented and real-world data rolling in, it’s clear that Hoffman’s warnings about volatility weren’t just speculation \u2014they were more like foresight.<\/p>

A Forecast That Is Now Playing Out<\/span><\/h3>

Hoffman’s cautionary words have proven accurate. Since early April, dry van and reefer rates have remained soft<\/b>, with many shippers\u00a0pulling back or restructuring procurement strategies. Flatbed rates\u2014which\u00a0surged 8% YTD by March\u2014have held firmer, supported by pre-tariff inventory\u00a0builds and seasonal demand, though momentum is starting to level out.<\/p>

In the episode, Hoffman framed early-year activity as a\u00a0response to tariff uncertainty: “Shippers are pulling freight forward\u2014not because they want to, but because they have to.”<\/i><\/p>

Strategy Over Reaction: JIT vs. JIC\u00a0<\/b>Transparency in the RFP Process<\/b><\/h4>

One of the central insights from Hoffman was the critical\u00a0decision shippers face on inventory strategy<\/b>\u2014a choice between JIT\u00a0(Just-in-Time)<\/b> and JIC (Just-in-Case)<\/b>.\u00a0As Hoffman emphasizes, <\/span>“Shippers now more than ever need to determine what inventory strategy they plan to deploy.<\/b>“<\/i><\/p>

This debate has gained urgency. Companies are now grappling\u00a0with whether to minimize overhead and operate lean (JIT) or stockpile ahead of\u00a0risk (JIC). Many leaned toward JIC ahead of the tariffs but are now\u00a0recalibrating as global sourcing costs rise and warehousing becomes more\u00a0constrained. Since April 2, this shift has accelerated. Lead times have\u00a0compressed. Supplier diversification is trending upward. And shippers are\u00a0turning to data-driven planning to mitigate uncertainty.<\/p>

Transparency in the RFP Process<\/span><\/h4>

Hoffman highlighted a practical but often overlooked tactic: transparency during the RFP process<\/b>.<\/p>

“Carriers can plan better when they know where the freight is coming from. It sounds simple\u2014but it’s often overlooked.<\/b>“<\/p>

He emphasized that sharing relevant KPIs and\u00a0location-specific data<\/b> during contract negotiations builds stronger\u00a0relationships and ensures operational alignment, which is especially critical\u00a0in unpredictable rate environments.<\/p>

What’s Changed and<\/b> What Hasn’t<\/b><\/h4>

DAT’s Ratecast models suggest ongoing softness in dry van\u00a0pricing<\/b>, while flatbed demand may stabilize but not accelerate. Lead times have compressed. Supplier networks are diversifying. And agility is no longer optional\u2014it’s expected. Yet, Hoffman’s central message still holds: success comes down to agility and foresight.\u00a0\u00a0<\/p>

“The winners will be those who can make decisions\u00a0fast\u2014with the right data, partners, and flexibility.<\/b>“<\/p><\/div>

Final Thought<\/b><\/h4>

David Hoffman’s March commentary still resonates powerfully today. As the market adjusts to the reality of tariffs, labor costs, and global friction, the ability to plan for multiple outcomes, rather than predict a single future, separates resilient shippers from reactive ones.<\/p>

\ud83d\udd17<\/span> To listen to the full interview, click here<\/b>:\u00a0https:\/\/www.youtube.com\/watch?v=a6h_gK5qfbU&t=14s<\/a><\/p>

\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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